Galantis × Drop Highlight

Pilot pack for Little Empire Music. Midsommar, San Francisco, Saturday 27 June 2026.

Four parts, in order: how the pilot runs, the decisions to make together, the suggested campaign to drive fan engagement, and the suggested promo around the show.

1TimelineFrom now to the show and beyond

Here is how we suggest the pilot runs. We handle the platform, the build and the setup. You bring a handful of brand bits and your audience reach. Everything below is a checklist you can run straight down.

The run of show

Tue 16 Jun

Align on the plan, confirm the creative angle, and agree who does what.

Together

Wed 17 Jun

You share your brand basics (logo, bio, cover) and past show content (see the list below).

You

Thu 18 Jun

We build out the gallery and add your past show content, so it is full from day one.

Fri 19 Jun

You check it over and sign off, and we make any revisions.

Together

Mon 22 Jun

Fan upload link and your galleries set up and ready to go. Gallery terms and privacy in place.

Wed 24 Jun

Go live. The awareness push begins across your channels (see suggested promo section below)

Together

Sat 27 Jun

Show night. Fan uploads open, content captured.

Together

Sun 28 Jun

You share your content from the event with us and we build the gallery, sharing it for review before it goes live.

28 Jun to 1 Jul

Fan submissions reviewed and added, and the gallery is shared.

Wed 1 Jul

Final push on the gallery, campaign wraps.

Together

Wed 8 Jul

A debrief together on how it went and what comes next.

Together

Us (Drop Highlight) You (Little Empire) Together

What we need from you

Logo

Transparent and high resolution, in a light and a dark version if possible.

Short bio

Up to 450 characters, shown at the top of the profile page. We are happy to draft it for your approval if desired.

Past shows for the pre-seed

At least three past events so the gallery is full from day one. Around 30 to 50 photos and 10 to 15 clips per event works well.

Connect your sending domain

So emails to fans come from you and look like you. We will send a short DNS setup sheet; your web or IT person adds a few records once.

Privacy details

The legal entity name, a contact email for data requests and your registered address, so we can complete your privacy notice.

Existing fan list

If you already hold a fan or attendee list, we can bring it in and build the audience list within Drop Highlight. Just tell us where it lives, for example Mailchimp or a CSV.

2Decisions & OwnershipThe calls to make together

Whose profile

Whether the show lives under the Galantis artist profile or a Midsommar event profile. The audience captured belongs to whoever owns the profile. Our suggestion is the Galantis profile.

Owner: to agree on the call

Points of contact

Who we coordinate with on your side: one for your brand and profile setup, and one for your past-show content. Can be the same person or two.

Owner: Little Empire to name

Approvals and sign-off

One named person on each side to sign off the gallery before it goes live, and to approve fan submissions during the window. We handle the build and the setup.

Owner: one approver from Little Empire, one from Drop Highlight

How the fan gallery is shown

Whether fan content sits in its own album, shared by link and kept off your main profile, or shown alongside your professional content. Our suggestion is a separate album, so the profile stays clean and you control what goes in.

Owner: to agree on the call

How fan data is captured

Whether fans give an email to open the gallery, or only when they download from it. We recommend on open, so you capture more of the audience and earlier. Fans who contribute content also give their details and are tagged as contributors, so your most engaged fans are easy to pick out.

Owner: we recommend on open; to confirm on the call

Profile call-to-actions

The main call-to-action buttons on the profile, for example links to future tickets and merchandise, so fans can act while they are engaged. Decide what to point them at.

Owner: links from Little Empire

Fan uploads and prize

How fans are prompted to upload on the night and across channels, and whether to run a prize or competition to drive engagement (see the suggested campaign below). QR possibilities at high-dwell spots in the venue.

Owner: reviewer to confirm, prize decision with Little Empire

Capturing and sharing the show content

Who captures the show and how and when the night's content reaches us. A target handover time would be most beneficial if possible.

Owner: shooter to confirm, handover time agreed together

Channels and email data

Which channels you push across, your socials, email, the venue etc., and who owns each. And what audience email data you hold, for example a ticketing or attendee list, that we can build into the audience.

Owner: channels with Little Empire, data to confirm

Sending domain

Which domain Galantis emails send from, so we can set up sending. Your web or IT contact adds a few records once, using the separate domain setup sheet we can share.

Owner: to confirm, your web or IT contact adds the records

Legal pages

Privacy policy and terms: your own pages, or published from our templates. These need to be live before go-live, when the galleries start capturing emails.

Owner: to agree on the call

Event-week comms

The best channel for quick operational coordination in the run-up and on the night, for example a shared WhatsApp group.

Owner: to agree on the call

What we'll measure

The headline measure of success for you, agreed up front so the account is set up to capture it from the start.

Owner: agreed together

3The Suggested CampaignDriving fan engagement

This builds on your idea of leaning into fan outfits, and it is a strong one. Midsommar already has a look, flower crowns, white linen, festival dressing, so inviting fans to share their fit turns watchers into uploaders. It gives fans a reason to upload, and gives you more content and more captured fans. Here is how we would suggest running it.

How it works

Fans share their look to the gallery through an upload link we provide, on the night and just after. We filter the list down so it's manageable and you pick the standouts. The reward is what makes them bother, so it is worth choosing one that lands.

Two ways to reward it

Featured on the public page

The best looks get curated onto the public Galantis gallery. The recognition is the prize, it sets the quality bar, and there is nothing to give away.

Selected by Galantis

You pick a winner for a prize you choose, tickets, merch, a meet, whatever fits. Works well alongside the above: feature the best, reward one.

4Suggested Promo ScheduleThe week around the show

A suggested rhythm for the week around the show, from go-live through to wrap. The promo runs on your channels and your content; we provide the platform pieces, the gallery, the profile and the fan upload link, and we are on hand to advise throughout. These are the key beats for the gallery and the fan upload, meant to sit alongside your own campaign rather than replace it, so adjust anything to fit your cadence.

The week at a glance

Awareness in the run-up, capture on the night, then the content drop and a steady push afterwards.

Day	What goes out	Where
Wed 24 Go live	Your profile and gallery go live, pre-seeded with past shows so there is content from day one. Let fans know where the night will live, with past shows to explore now, and that they will be able to add their own photos and clips after the show.	Your socials, email
Thu 25 – Fri 26 Run-up	Where possible, weave the gallery into any pre-show posts you already have planned.	Socials
Sat 27 Show night	The fan upload link goes out. Invite fans to add their photos and clips through the night, with live stories and capture rolling. We will agree together the best way to prompt uploads on the night.	On the night, socials
Sun 28 Content drops	The gallery goes live with the night's content, and the upload link stays out for anyone still to add theirs. An email to all attendees is the standout send here but social should be used also. Fan submissions start being reviewed in, and this is the busiest day for fans coming back.	Email, socials
From Mon 29 Keep it going	Re-share to anyone who missed it, feature the best of the fan submissions, and keep driving downloads and shares. Active promotion winds down over the next few days while the gallery stays live and keeps capturing.	Email, socials

How it works between us

The posts and stories go out on your channels, in your voice. We are on hand to advise on timing and approach throughout and can draft copy for all posts and emails if desired. One key performance lever is speed of content. The sooner the content reaches us, the stronger the performance you'll see.

Your point of contact

Eddie Lewis

eddie@drophighlight.com +44 7866 168454